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Articles (40)

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1-10 of 40 results for B2C marketing

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Select article: Factors that drive market share and the oligopolistic character of cross-border B2C e-commerce: an agent-based scenario-analysis approach

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Research article

First published 2025-4

Factors that drive market share and the oligopolistic character of cross-border B2C e-commerce: an agent-based scenario-analysis approach

Oswaldo Terán, Paul Leger, Manuela López

SIMULATION

Select article: Exploring Macrolevel Dynamics: Unraveling the Impact of Privacy on Customer Welfare and the Moderating Role of Market Type (B2B vs. B2C)

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Research article

First published 2025

Exploring Macrolevel Dynamics: Unraveling the Impact of Privacy on Customer Welfare and the Moderating Role of Market Type (B2B vs. B2C)

Ouidade Sabri, Ydriss Ziane

Journal of Macromarketing

Select article: Customer Relationship Management: In B2C Markets,Often Less is More

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Research article

First published 2002-4

Customer Relationship Management: In B2C Markets,Often Less is More

Grahame Dowling

California Management Review

Select article: AI transforming B2C relationships and relational exchange theory

Open access

Research article

First published 2026

AI transforming B2C relationships and relational exchange theory

Aswo Safari

Marketing Theory

Select article: Matching the Needs in an Emerging Market: An Investigation of Multinational Companies’ Marketing Strategies by Using the 4As Framework

Open access

Research article

First published 2023

Matching the Needs in an Emerging Market: An Investigation of Multinational Companies’ Marketing Strategies by Using the 4As Framework

Gro Alteren

FIIB Business Review

Select article: Perceived value in B2B and B2C

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Research article

First published 2015-6

Perceived value in B2B and B2C

Rémi Mencarelli, Arnaud Rivière

Marketing Theory

Select article: Rethinking Catalogue and Online B2B Buyer Channel Preferences in the Education Supplies Market

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Research article

First published 2017-2

Rethinking Catalogue and Online B2B Buyer Channel Preferences in the Education Supplies Market

James E. Richard, Fruen Purnell

Journal of Interactive Marketing

Select article: A Product-Process Matrix for Electronic B2C Operations

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Research article

First published 2001-05

A Product-Process Matrix for Electronic B2C Operations

Gregory R. Heim, Kingshuk K. Sinha

Journal of Service Research

Select article: The Relative Effects of Business-to-Business (vs. Business-to-Consumer) Service Innovations on Firm Value and Firm Risk: An Empirical Analysis

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Research article

First published 2019-9

The Relative Effects of Business-to-Business (vs. Business-to-Consumer) Service Innovations on Firm Value and Firm Risk: An Empirical Analysis

Thomas Dotzel, Venkatesh Shankar

Journal of Marketing

Select article: Is Marketing Academia Losing Its Way? – a Commentary from a German Perspective

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Research article

First published 2010-8

Is Marketing Academia Losing Its Way? – a Commentary from a German Perspective

Michael Kleinaltenkamp

Australasian Marketing Journal

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