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First published 2003-03

B2B `Relationships' - A Social Construction of Reality?

Keith Blois

Marketing Theory

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Research article

First published 2009-02

How Commitment Influences the Termination of B2B Exchange Relationships

Michael Tsiros, William T. Ross, Vikas Mittal

Journal of Service Research

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Research article

First published 2013-5

A Comparative Study of Consumer and B2B Goods Importers’ Trust and Commitment: Evidence from an Asian Developing Country

M. Abu Saleh, M. Yunus Ali, Ali Quazi

Australasian Marketing Journal

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Research article

First published 2002-7

Leveraging Internet Technologies in B2B Relationships

Sandy D. Jap, Jakki J. Mohr

California Management Review

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Research article

First published 2024-2

Horizontal Referrals in B2B Markets

Mahima Hada, Arnaud De Bruyn, Gary L. Lilien

Journal of Marketing Research

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Research article

First published 2023-12

Impact of Buying Groups on Buyer–Supplier Relationships: Group–Dyad Interactions in Business-to-Business Markets

Alok Kumar, Huanhuan Shi, Jenifer Skiba [...]

Journal of Marketing Research

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Research article

First published 2014-7

Customer relationship management performance measurement using balanced scorecard and fuzzy analytic network process: The case of MAPNA group

Shahideh Nasery Isfahani, Ahmad Asle Haddad, Emad Roghanian [...]

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

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Research article

First published 2022-8

Contract Length Determination in the B2B Service Industry: Role of Economic Factors,Business Relationship,and Learning

Shanfei Feng, Trichy V. Krishnan

Journal of Service Research

Open access

Research article

First published 2025-7

Would you date a liar? The impact of greenwashing on B2B relationships under the managerial trust view

Jesus Valero-Gil, Inés Suárez-Perales, Vera Ferrón-Vílchez

BRQ Business Research Quarterly

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Research article

First published 2022-12

The transformation of selling for value co-creation: Antecedents and boundary conditions

Daniela Corsaro, Isabella Maggioni

Marketing Theory

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