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Articles (96)

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1-10 of 96 results for B2B markets

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Select article: Horizontal Referrals in B2B Markets

Retricted access

Research article

First published 2024-2

Horizontal Referrals in B2B Markets

Mahima Hada, Arnaud De Bruyn, Gary L. Lilien

Journal of Marketing Research

Select article: Asymmetric Competition in B2B Spot Markets

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Research article

First published 2008-03

Asymmetric Competition in B2B Spot Markets

Hila Etzion, Edieal J. Pinker

Production and Operations Management

Select article: Market Share Contracts in B2B Procurement Settings with Heterogeneous User Preferences

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Research article

First published 2022-03

Market Share Contracts in B2B Procurement Settings with Heterogeneous User Preferences

Ravi Mantena, Rajib L. Saha

Production and Operations Management

Select article: Artificial Intelligence Driven Marketing Analytics Capability and Sustainability Positioning in B2B Firms: A Review and Future Research Direction

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Research article

First published 2025-12

Artificial Intelligence Driven Marketing Analytics Capability and Sustainability Positioning in B2B Firms: A Review and Future Research Direction

Shahin Akther, Muhammad Sabbir Rahman

Paradigm: A Management Research Journal

Select article: Revisiting Contemporary Issues in B2B Marketing: It's Not Just about Artificial Intelligence

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Research article

First published 2020-5

Revisiting Contemporary Issues in B2B Marketing: It's Not Just about Artificial Intelligence

Daniel D. Prior, Joona Keränen

Australasian Marketing Journal

Select article: Rethinking Catalogue and Online B2B Buyer Channel Preferences in the Education Supplies Market

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Research article

First published 2017-2

Rethinking Catalogue and Online B2B Buyer Channel Preferences in the Education Supplies Market

James E. Richard, Fruen Purnell

Journal of Interactive Marketing

Select article: The Different Effects of Mass-Media Marketing and Personal Sales Budgets Across the Life Cycle of B2B High-Tech Start-Ups

Open access

Research article

First published 2026-2

The Different Effects of Mass-Media Marketing and Personal Sales Budgets Across the Life Cycle of B2B High-Tech Start-Ups

Arnd Vomberg, Maximilian Friess, Sascha Alavi [...]

Journal of Marketing Research

Select article: The Problem with Standardizing International Market Research: A Case Study from B2B Services

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Research article

First published 2014-5

The Problem with Standardizing International Market Research: A Case Study from B2B Services

M. Sajid Khan, Earl Naumann, Matti J. Haverila

Australasian Marketing Journal

Select article: Exploring Macrolevel Dynamics: Unraveling the Impact of Privacy on Customer Welfare and the Moderating Role of Market Type (B2B vs. B2C)

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Research article

First published 2025

Exploring Macrolevel Dynamics: Unraveling the Impact of Privacy on Customer Welfare and the Moderating Role of Market Type (B2B vs. B2C)

Ouidade Sabri, Ydriss Ziane

Journal of Macromarketing

Select article: A Comparative Study of Consumer and B2B Goods Importers’ Trust and Commitment: Evidence from an Asian Developing Country

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Research article

First published 2013-5

A Comparative Study of Consumer and B2B Goods Importers’ Trust and Commitment: Evidence from an Asian Developing Country

M. Abu Saleh, M. Yunus Ali, Ali Quazi

Australasian Marketing Journal

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