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Research article

First published 2010-1

Confirmatory Study on Brand Equity and Brand Loyalty: A Special Look at the Impact of Attitudinal and Behavioural Loyalty

Hardeep Chahal, Madhu Bala

Vision: The Journal of Business Perspective

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Research article

First published 2023-5

An Empirical Analysis of the Dimension of Loyalty to Determine Customer Retention for E-Commerce

Sunita Dwivedi

Journal of Creating Value

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Research article

First published 2012-10

Validating Antecedents of Customer Loyalty for Indian Cell Phone Users

Harsandaldeep Kaur, Harmeen Soch

Vikalpa: The Journal for Decision Makers

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Research article

First published 2020-7

A Link Between Attitudinal and Behavioral Loyalty of Service Customers

Shivani Saini, Jagwinder Singh

Business Perspectives and Research

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Research article

First published 2009-04

An examination of tourists' attitudinal and behavioral loyalty: Comparison between domestic and international tourists

Panisa Mechinda, Sirivan Serirat, Nak Gulid

Journal of Vacation Marketing

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Research article

First published 2017-4

An Empirical Analysis of the Effect of a Retailers Loyalty Programme on Their Customers’ Loyalty

Sakhhi Chhabra

Global Business Review

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Research article

First published 2012-2

Mum or Bub? Which Influences Breastfeeding Loyalty

Joy Parkinson, Rebekah Russell-Bennett, Josephine Previte

Australasian Marketing Journal

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Research article

First published 2002-6

The Ideological Composition of the Parliamentary Conservative Party 1992–97

Timothy Heppell

The British Journal of Politics and International Relations

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Research article

First published 2008-10

Study of Customer Relationship Marketing Practices in Organised Retailing in Food and Grocery Sector in India: An Empirical Analysis

Ch. J. S. Prasad, A. R. Aryasri

Vision: The Journal of Business Perspective

Open access

Research article

First published 2023-5

Customer Journey Value: A Conceptual Framework

Linda D. Hollebeek, Sigitas Urbonavicius, Valdimar Sigurdsson [...]

Journal of Creating Value

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