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Retricted access

Research article

First published 2020-9

Effect of Ethnocentrism and Attitude Towards Foreign Brands in Purchase Decision

Tijo Thomas, Naveli Singh, K. G. Ambady

Vision: The Journal of Business Perspective

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Research article

First published 2008-6

Adolescents: Involvement in Product Categories and Attitude toward Brands

Christian Derbaix, Émerence Leheut

Recherche et Applications en Marketing (English Edition)

Open access

Research article

First published 2024-4

The Influencers’ Attributes and Customer Purchase Intention: The Mediating Role of Customer Attitude Toward Brand

Xin Zhao, Zhiyan Xu, Fei Ding [...]

Sage Open

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Research article

First published 2009-9

Flagship Brand Stores within Virtual Worlds: The Impact of Virtual Store Exposure on Real-Life Attitude toward the Brand and Purchase Intent

Michael Haenlein, Andreas M. Kaplan

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2021-3

The Influence of Logo Change on Brand Loyalty and the Role of Attitude toward Rebranding and Logo Evaluation

Antonio S. Williams, Sungwook Son, Patrick Walsh [...]

Sport Marketing Quarterly

Open access

Research article

First published 2022-4

Linkage of Green Brand Positioning and Green Customer Value With Green Purchase Intention: The Mediating and Moderating Role of Attitude Toward Green Brand and Green Trust

Yong Ming Wang, Hafiz Muhammad Fakhar Zaman, Abdul Khaliq Alvi

Sage Open

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Research article

First published 2025-12

Antecedent Effect of Government Support,Brand Image,and User Innovativeness on Attitude Towards the Adoption of Fintech Services

Priyanka Anand, Manjari Agarwal

Metamorphosis: A Journal of Management Research

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Research article

First published 1985-5

Does Attitude toward the Ad Affect Brand Attitude under a Brand Evaluation Set?

Meryl Paula Gardner

Journal of Marketing Research

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Research article

First published 1990-5

The Relative Roles of Brand Beliefs and Attitude toward the ad as Mediators of Brand Attitude: A Second Look

Banwari Mittal

Journal of Marketing Research

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Research article

First published 1992-7

An Examination of Reseller Buyer Attitudes toward Order of Brand Entry

Frank H. Alpert, Michael A. Kamins, John L. Graham

Journal of Marketing

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