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1-4 of 4 results for Amorçage

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Research article

First published 2015-4

De l’attitude implicite et de sa mesure : fondements et pratiques en comportement du consommateur

Claire-Lise Ackermann, Jean-Pierre Mathieu

Recherche et Applications en Marketing (French Edition)

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Research article

First published 1989-3

Robert-Vincent Joule, Jean-Lon Beauvois

Recherche et Applications en Marketing (French Edition)

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Research article

First published 2005-6

Olivier Trendel, Luk Warlop

Recherche et Applications en Marketing (French Edition)

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Research article

First published 2007-6

Yinlong Zhang, Lawrence Feick, Lydia J. Price

Recherche et Applications en Marketing (French Edition)