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Articles (373)

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1-10 of 373 results for American Marketing Association

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Select article: The American Marketing Association's New Definition of Marketing: Perspective and Commentary on the 2007 Revision

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Research article

First published 2009-9

The American Marketing Association's New Definition of Marketing: Perspective and Commentary on the 2007 Revision

Gregory T. Gundlach, William L. Wilkie

Journal of Public Policy & Marketing

Select article: The American Marketing Association in 1960

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Research article

First published 1960-7

The American Marketing Association in 1960

Dik Warren Twedt

Journal of Marketing

Select article: Tribute to past Presidents of American Marketing Association

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Research article

First published 1965-10

Tribute to past Presidents of American Marketing Association

Donald M. Hobart

Journal of Marketing

Select article: The End(s) of Marketing and the Neglect of Moral Responsibility by the American Marketing Association

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Research article

First published 2007-9

The End(s) of Marketing and the Neglect of Moral Responsibility by the American Marketing Association

David Glen Mick

Journal of Public Policy & Marketing

Select article: The New American Marketing Association Definition of Marketing: An Alternative Assessment

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Research article

First published 2007-9

The New American Marketing Association Definition of Marketing: An Alternative Assessment

George M. Zinkhan, Brian C. Williams

Journal of Public Policy & Marketing

Select article: American Marketing Association Membership in 1963

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Research article

First published 1963-10

American Marketing Association Membership in 1963

Donald A. Künstler

Journal of Marketing

Select article: The American Marketing Association Definition of Marketing: Moving from Lagging to Leading Indicator

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Research article

First published 2007-9

The American Marketing Association Definition of Marketing: Moving from Lagging to Leading Indicator

Debra Jones Ringold, Barton Weitz

Journal of Public Policy & Marketing

Select article: Adaptation and Adoption of the American Marketing Association (2007) Definition for Social Marketing

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Other

First published 2008-6

Adaptation and Adoption of the American Marketing Association (2007) Definition for Social Marketing

Stephen Dann

Social Marketing Quarterly

Select article: The American Marketing Association's 2004 Definition of Marketing: Perspectives on Its Implications for Scholarship and the Role and Responsibility of Marketing in Society

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Research article

First published 2007-9

The American Marketing Association's 2004 Definition of Marketing: Perspectives on Its Implications for Scholarship and the Role and Responsibility of Marketing in Society

Gregory T. Gundlach

Journal of Public Policy & Marketing

Select article: Evidence of a Marketing Periodic Literature within the American Economic Association: 1895-1936

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Research article

First published 2000-12

Evidence of a Marketing Periodic Literature within the American Economic Association: 1895-1936

Dave Bussière

Journal of Macromarketing

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