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Articles (20)

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1-10 of 20 results for Ambush marketing

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Select article: Ambush Marketing Disclosure Impact on Attitudes toward the Ambusher's Brand

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Research article

First published 2010-6

Ambush Marketing Disclosure Impact on Attitudes toward the Ambusher's Brand

Marc Mazodier, Pascale Quester

Recherche et Applications en Marketing (English Edition)

Select article: The Evolution of Media Reporting of Ambush Marketing

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Research article

First published 2018-3

The Evolution of Media Reporting of Ambush Marketing

Nicholas Burton, Kevin Snyder, Steve McKelvey

Sport Marketing Quarterly

Select article: Ambush Marketing by Athletes on Social Media during the 2020 Tokyo Olympic Games: A Cross-Cultural Examination of Eight Nations

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Research article

First published 2025-6

Ambush Marketing by Athletes on Social Media during the 2020 Tokyo Olympic Games: A Cross-Cultural Examination of Eight Nations

Andrea N. Geurin, Natasha T. Brison, Lauren M. Burch [...]

Sport Marketing Quarterly

Select article: Applying a Causal Ambush Marketing Framework to Social Media: The ‘Pleasure is Diverse’ Campaign and the Australian Marriage Amendment

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Research article

First published 2019-8

Applying a Causal Ambush Marketing Framework to Social Media: The ‘Pleasure is Diverse’ Campaign and the Australian Marriage Amendment

Felicity Small, Michael Mehmet, Morgan P. Miles

Australasian Marketing Journal

Select article: An Introduction to Freeloading: Campus-Area Ambush Marketing

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Research article

First published 2007-6

An Introduction to Freeloading: Campus-Area Ambush Marketing

Aubrey Kent, Richard M. Campbell

Sport Marketing Quarterly

Select article: The Role of Mega-Sports Event Interest in Sponsorship and Ambush Marketing Attitudes

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Research article

First published 2012-3

The Role of Mega-Sports Event Interest in Sponsorship and Ambush Marketing Attitudes

Eric MacIntosh, John Nadeau, Benoit Seguin [...]

Sport Marketing Quarterly

Select article: An Assessment of Consumer Knowledge of,Interest in,and Perceptions of Ambush Marketing Strategies

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Research article

First published 2001-9

An Assessment of Consumer Knowledge of,Interest in,and Perceptions of Ambush Marketing Strategies

Mark R. Lyberger, Larry McCarthy

Sport Marketing Quarterly

Select article: Sport Participant Attitudes toward Ambush Marketing: An Exploratory Study of ING New York City Marathon Runners

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Research article

First published 2012-3

Sport Participant Attitudes toward Ambush Marketing: An Exploratory Study of ING New York City Marathon Runners

Steve McKelvey, Dennis Sandler, Kevin Snyder

Sport Marketing Quarterly

Select article: An Experimental Approach to Assessing the Effectiveness of Official Sponsor Designations in an Ambush Marketing Scenario

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Research article

First published 2018-9

An Experimental Approach to Assessing the Effectiveness of Official Sponsor Designations in an Ambush Marketing Scenario

Eric Brownlee, T. Christopher Greenwell, Anita Moorman

Sport Marketing Quarterly

Select article: Ambush Marketing

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Research article

First published 1997-3

Ambush Marketing

Peter J. Graham

Sport Marketing Quarterly

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