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Articles (1043)

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1-10 of 1043 results for Advertising response

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Select article: Mobile Advertising: An Empirical Study of Temporal and Spatial Differences in Search Behavior and Advertising Response 1

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Research article

First published 2015-5

Mobile Advertising: An Empirical Study of Temporal and Spatial Differences in Search Behavior and Advertising Response 1

Khim-Yong Goh, Junhong Chu, Jing Wu

Journal of Interactive Marketing

Select article: Effect of Age and Gender on Consumer Response to Advertising Appeals

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Research article

First published 2016-6

Effect of Age and Gender on Consumer Response to Advertising Appeals

Pragya Keshari, Sangeeta Jain

Paradigm: A Management Research Journal

Select article: Video Ethnography,Researcher Reflexivity,and Constructions of Advertising Response in the Australian Family Living Room

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Research article

First published 2015-11

Video Ethnography,Researcher Reflexivity,and Constructions of Advertising Response in the Australian Family Living Room

Laknath Jayasinghe

Australasian Marketing Journal

Select article: Audience Response to Gender Role Portrayals in Indian Advertisements

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Research article

First published 2009-07

Audience Response to Gender Role Portrayals in Indian Advertisements

Ashish Kumar Dwivedy, Priyadarshi Patnaik, Damodar Suar

Journal of Creative Communications

Select article: Constructing a Corporate Social Responsibility Reputation Using Corporate Image Advertising

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Research article

First published 2009-7

Constructing a Corporate Social Responsibility Reputation Using Corporate Image Advertising

Alan Pomering, Lester W. Johnson

Australasian Marketing Journal

Select article: Effects of Type of Comparative Advertisement on Responses to the Advertisement and the Advertised Product

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Research article

First published 1986-10

Effects of Type of Comparative Advertisement on Responses to the Advertisement and the Advertised Product

Michael G. Collins, L. K. Waters

Psychological Reports

Select article: Social Responsibility in Advertising

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Research article

First published 2013-8

Social Responsibility in Advertising

Alice Kendrick, Jami A. Fullerton, Yeo Jung Kim

Journal of Marketing Education

Select article: Predicting Advertising success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling

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Research article

First published 2015-8

Predicting Advertising success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling

Vinod Venkatraman, Angelika Dimoka, Paul A. Pavlou [...]

Journal of Marketing Research

Select article: Responses to Lonely Hearts Advertisements

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Research article

First published 1984-09

Responses to Lonely Hearts Advertisements

Michael Lynn, Barbara A. Shurgot

Personality and Social Psychology Bulletin

Select article: Direct response advertising

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Research article

First published 1987-11

Direct response advertising

Connie L. Bauer

Journal of Interactive Marketing

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