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Articles (724)

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1-10 of 724 results for Advertising management

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Select article: Destination Advertising on YouTube: Effects of Native Advertising and Comment Management on Tourist Perception

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Research article

First published 2025-5

Destination Advertising on YouTube: Effects of Native Advertising and Comment Management on Tourist Perception

Seunghun Shin, Taekyung Kim, Sunyoung Hlee [...]

Journal of Hospitality & Tourism Research

Select article: A threat to journalism? How journalists and advertising sales managers in news organizations perceive and cope with native advertising

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Research article

First published 2023-8

A threat to journalism? How journalists and advertising sales managers in news organizations perceive and cope with native advertising

Johannes Beckert

Journalism

Select article: The Role of Creativity and Project Management in Enhancing Service Quality of Advertising Agencies: A Qualitative Approach

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Research article

First published 2018-2

The Role of Creativity and Project Management in Enhancing Service Quality of Advertising Agencies: A Qualitative Approach

Elizabeth Levin, Park Thaichon, Sara Quach [...]

Australasian Marketing Journal

Select article: Creativity as a key competence in advertising industry: Knowledge management and creative potential stimulation

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Research article

First published 2025-4

Creativity as a key competence in advertising industry: Knowledge management and creative potential stimulation

Jin-Biao Lu, Zhi-Jiang Liu, Milena Tsvetkova

Journal of Information Science

Select article: Advertising management principles are derived mostly from logic and very little from empirical generalizations

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Research article

First published 2012-6

Advertising management principles are derived mostly from logic and very little from empirical generalizations

John R. Rossiter

Marketing Theory

Select article: Political Management,Research and Development,and Advertising Capital in the Pharmaceutical Industry: A Good Prognosis?

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Research article

First published 2018-5

Political Management,Research and Development,and Advertising Capital in the Pharmaceutical Industry: A Good Prognosis?

Kelly D. Martin, Brett W. Josephson, Gautham G. Vadakkepatt [...]

Journal of Marketing

Select article: Polling,Partisanship,and Promoting Violence: New Developments in Impression Management From Candidate and Super PAC Advertisements

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Research article

First published 2024-1

Polling,Partisanship,and Promoting Violence: New Developments in Impression Management From Candidate and Super PAC Advertisements

Nathan Katz

Journal of Communication Inquiry

Select article: The Teaching of Advertising Management: Essential,Elective,or Extraneous

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Other

First published 2010-9

The Teaching of Advertising Management: Essential,Elective,or Extraneous

Mark W. Stuhlfaut, Craig Davis

Journalism & Mass Communication Educator

Select article: Advertising Managers' Perceptions of Sales Effects and Creative Properties of National Newspaper Advertising: The Medium Revisited

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Other

First published 2003-6

Advertising Managers' Perceptions of Sales Effects and Creative Properties of National Newspaper Advertising: The Medium Revisited

Leonard N. Reid, Karen Whitehill King

Journalism & Mass Communication Quarterly

Select article: Talking in Organizations: Managing Identity and Impressions in an Advertising Agency

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Research article

First published 1994-7

Talking in Organizations: Managing Identity and Impressions in an Advertising Agency

Mats Alvesson

Organization Studies

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