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Articles (165)

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1-10 of 165 results for Advertising expenditure

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Select article: Examination of the Relationship between Direct-to-Consumer Advertising Expenditure and Price

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Other

First published 2005-1

Examination of the Relationship between Direct-to-Consumer Advertising Expenditure and Price

Radhika Anantharaman, Anju Parthan, Marv Shepherd

Therapeutic Innovation & Regulatory Science

Select article: Causality Relationship between Advertising Expenditure and Sales: A Study of Indian Service Sector

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Research article

First published 2014-8

Causality Relationship between Advertising Expenditure and Sales: A Study of Indian Service Sector

Sneha Sharma, Deepak Kapur

Management and Labour Studies

Select article: Beverage industry’s advertising expenditures and airtimes in South Africa from 2013 to 2019 target children and families

Open access

Research article

First published 2023-4

Beverage industry’s advertising expenditures and airtimes in South Africa from 2013 to 2019 target children and families

Micheal Kofi Boachie, Susan Goldstein, Petronell Kruger [...]

Journal of Public Health Research

Select article: Voluntary Disclosure of Advertising Expenditures

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Review article

First published 2008-7

Voluntary Disclosure of Advertising Expenditures

Ana Simpson

Journal of Accounting,Auditing & Finance

Select article: The strategic value of advertising expenditures in the tourism and hospitality industry

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Research article

First published 2018-11

The strategic value of advertising expenditures in the tourism and hospitality industry

Rui Qi, David A Cárdenas, Xichen Mou [...]

Tourism Economics

Select article: Expenditure Policy for Mail-Order Advertisers

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Research article

First published 1967-2

Expenditure Policy for Mail-Order Advertisers

Julian L. Simon

Journal of Marketing Research

Select article: A Procedure for Students to Develop Profile of Advertising Expenditures

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Research article

First published 1980-11

A Procedure for Students to Develop Profile of Advertising Expenditures

Donald Vance

Journal of Marketing Education

Select article: Digital Advertising Expenditures in the 2016 Presidential Election

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Research article

First published 2018-8

Digital Advertising Expenditures in the 2016 Presidential Election

Christine B. Williams, Girish J. “Jeff” Gulati

Social Science Computer Review

Select article: Stock Market Reaction to Unexpected Growth in Marketing Expenditure: Negative for Sales Force,Contingent on Spending Level for Advertising

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Research article

First published 2011-7

Stock Market Reaction to Unexpected Growth in Marketing Expenditure: Negative for Sales Force,Contingent on Spending Level for Advertising

MinChung Kim, Leigh M. McAlister

Journal of Marketing

Select article: How Did the Master Settlement Agreement Change Tobacco Industry Expenditures for Cigarette Advertising and Promotions?

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Research article

First published 2004-7

How Did the Master Settlement Agreement Change Tobacco Industry Expenditures for Cigarette Advertising and Promotions?

John P. Pierce, Elizabeth A. Gilpin

Health Promotion Practice

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