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Open access

Research article

First published 2015-7

Effectiveness of Radio Spokesperson'S Gender,Vocal Pitch and Accent and the Use of Music in Radio Advertising

Josefa D. Martín-Santana, Clara Muela-Molina, Eva Reinares-Lara [...]

BRQ Business Research Quarterly

Retricted access

Research article

First published 2015-11

Music in radio advertising: Effects on radio spokesperson credibility and advertising effectiveness

Josefa D. Martín-Santana, Eva Reinares-Lara, Clara Muela-Molina

Psychology of Music

Retricted access

Research article

First published 1986-10

Effects of a Television and Radio Advertising Ban: A Study of the Cigarette Industry

Susan L. Holak, Srinivas K. Reddy

Journal of Marketing

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Research article

First published 2001-10

The Effects of Message Valence and Listener Arousal on Attention,Memory,and Facial Muscular Responses to Radio Advertisements

PAUL D. BOLLS, ANNIE LANG, ROBERT F. POTTER

Communication Research

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Research article

First published 2005-7

The Influence of Media on Advertising Effectiveness a Comparison of Internet,Posters and Radio

Herbjørn Nysveen, Einar Breivik

International Journal of Market Research

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Research article

First published 1998-12

Implicit Memory for Radio Advertising

Timothy J. Perfect, Alex Edwards

Psychological Reports

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Research article

First published 2006-11

Changing the Face of Advertising: Australia's Advertising Industry in the Early Days of Television

Robert Crawford

Media International Australia

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Research article

First published 2013-5

The Influences of Verbal Smell References in Radio Advertisements

Eric A. Davis, Vincent P. Magnini, Pamela A. Weaver [...]

Journal of Hospitality & Tourism Research

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Research article

First published 1986-1

Characteristics of Radio Commercials and Their Recall Effectiveness

Murphy A. Sewall, Dan Sarel

Journal of Marketing

Open access

Research article

First published 2026-5

Effective Recruitment Strategies for Underrepresented Adults With Arthritis in a Telephone-Delivered Walk With Ease Program

Katherine DeVivo, Sara Wilcox, Yesil Kim [...]

Health Promotion Practice

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