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1-10 of 2385 results for Advertising effectiveness

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Select article: Positive Effects of Disruptive Advertising on Consumer Preferences

Retricted access

Research article

First published 2018-2

Positive Effects of Disruptive Advertising on Consumer Preferences

Raoul Bell, Axel Buchner

Journal of Interactive Marketing

Select article: Modeling Tourism Advertising Effectiveness

Retricted access

Research article

First published 2005-08

Modeling Tourism Advertising Effectiveness

Dae-Young Kim, Yeong-Hyeon Hwang, Daniel R. Fesenmaier

Journal of Travel Research

Select article: The Psychological Effectiveness of Interactive Advertising

Retricted access

Research article

First published 2015-11

The Psychological Effectiveness of Interactive Advertising

Natalia Viktorovna Antonova

Journal of Creative Communications

Select article: How Guilt Level Affects Green Advertising Effectiveness?

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Research article

First published 2008-11

How Guilt Level Affects Green Advertising Effectiveness?

Marissa Jiménez, Kenneth C.C. Yang

Journal of Creative Communications

Select article: The Cost-Effectiveness of Direct-to-Consumer Advertising for Prescription Drugs

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Research article

First published 2009-12

The Cost-Effectiveness of Direct-to-Consumer Advertising for Prescription Drugs

Adam Atherly, Paul H. Rubin

Medical Care Research and Review

Select article: “Anchoring Effect” of Privacy in Targeted Persuasive Advertising Competition

Open access

Research article

First published 2024-4

“Anchoring Effect” of Privacy in Targeted Persuasive Advertising Competition

Yuxiang Zhang, Weijun Zhong

Sage Open

Select article: Forecasting Advertisement Effectiveness: Neuroscience and Data Envelopment Analysis

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Research article

First published 2022-11

Forecasting Advertisement Effectiveness: Neuroscience and Data Envelopment Analysis

Nicolas Hamelin, Sameh Al-Shihabi, Sara Quach [...]

Australasian Marketing Journal

Select article: Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions

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Research article

First published 2014-6

Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions

Yakov Bart, Andrew T. Stephen, Miklos Sarvary

Journal of Marketing Research

Select article: Mapping Spatial Heterogeneity in Retail Advertising Effectiveness

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Research article

First published 2025-12

Mapping Spatial Heterogeneity in Retail Advertising Effectiveness

Bowen Luo, Bhoomija Ranjan

Journal of Marketing Research

Select article: Serial Position Effects on Native Advertising Effectiveness: Differential Results Across Publisher and Advertiser Metrics

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Research article

First published 2019-3

Serial Position Effects on Native Advertising Effectiveness: Differential Results Across Publisher and Advertiser Metrics

Pengyuan Wang, Guiyang Xiong, Jian Yang

Journal of Marketing

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