Search results: Sage Journals

Restricted accessResearch articleFirst published December, 2012

Advertising and Consumer Awareness of New,Differentiated Products

Alicia Barroso, Gerard Llobet

Journal of Marketing Research

Restricted accessResearch articleFirst published September, 2004

Jenni Romaniuk, Byron Sharp, Samantha Paech [...]

Australasian Marketing Journal

Restricted accessResearch articleFirst published November, 2013

Saikat Banerjee, Sampada Kumar Dash

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Restricted accessResearch articleFirst published December, 2014

Patrick Walsh, Matthew H. Zimmerman, Galen Clavio [...]

Communication & Sport

Open accessResearch articleFirst published November, 2024

Shikha Karamchandani, Anushree Karani, Mitesh Jayswal

Vision: The Journal of Business Perspective

Restricted accessOtherFirst published March, 1992

Elizabeth Nelson, David While

Health Education Journal

Restricted accessResearch articleFirst published 2009

Jenni Romaniuk, Samuel Wight

International Journal of Market Research

Restricted accessResearch articleFirst published March, 1989

Alan R. Wiman, Larry M. Newman

Journal of the Academy of Marketing Science

Restricted accessResearch articleFirst published May, 2021

Janet Ho

Visual Communication

Restricted accessResearch articleFirst published April, 2011

Lance P. Kaltenbaugh, Janel C. Molnar, Wesley N. Bonadio [...]

Recreational Sports Journal