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Retricted access

Research article

First published 2012-12

Advertising and Consumer Awareness of New,Differentiated Products

Alicia Barroso, Gerard Llobet

Journal of Marketing Research

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Research article

First published 2013-11

Effectiveness of disease awareness advertising in emerging economy: Views of health care professionals of India

Saikat Banerjee, Sampada Kumar Dash

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2004-9

Brand and Advertising Awareness: A Replication and Extension of a Known Empirical Generalisation

Jenni Romaniuk, Byron Sharp, Samantha Paech [...]

Australasian Marketing Journal

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Research article

First published 2014-12

Comparing Brand Awareness Levels of In-Game Advertising in Sport Video Games Featuring Visual and Verbal Communication Cues

Patrick Walsh, Matthew H. Zimmerman, Galen Clavio [...]

Communication & Sport

Open access

Research article

First published 2024-11

Linkages Between Advertising Value Perception,Context Awareness Value,Brand Attitude and Purchase Intention of Hygiene Products During COVID-19: A Two Wave Study

Shikha Karamchandani, Anushree Karani, Mitesh Jayswal

Vision: The Journal of Business Perspective

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Other

First published 1992-3

Children's awareness of cigarette advertisements on television

Elizabeth Nelson, David While

Health Education Journal

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Research article

First published 2009

The Influences of Brand Usage on Response to Advertising Awareness Measures

Jenni Romaniuk, Samuel Wight

International Journal of Market Research

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Research article

First published 1989-03

Television Advertising Exposure and Children's Nutritional Awareness

Alan R. Wiman, Larry M. Newman

Journal of the Academy of Marketing Science

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Research article

First published 2021-5

Heroes or criminals: discursive representation of cancer patients in health awareness advertisements

Janet Ho

Visual Communication

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Research article

First published 2011-4

A Study on Restroom Advertising and Its Effect on Awareness of Campus Recreation Programs

Lance P. Kaltenbaugh, Janel C. Molnar, Wesley N. Bonadio [...]

Recreational Sports Journal

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