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Research article

First published 2018-1

Linguistic Complexity and Second Language Advertising Audiences: Is There a Case for Linguistic Exclusion?

Abena A. Yeboah-Banin, Modestus Fosu, Marian Tsegah

Journal of Communication Inquiry

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Research article

First published 2019-11

Automating the audience commodity: The unacknowledged ancestry of programmatic advertising

Lee McGuigan

New Media & Society

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Research article

First published 2009-07

Audience Response to Gender Role Portrayals in Indian Advertisements

Ashish Kumar Dwivedy, Priyadarshi Patnaik, Damodar Suar

Journal of Creative Communications

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Research article

First published 2024-10

How online advertising targets consumers: The uses of categories and algorithmic tools by audience planners

Thomas Beauvisage, Jean-Samuel Beuscart, Samuel Coavoux [...]

New Media & Society

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Research article

First published 1998-1

Advertising's Internal Audience

Mary C. Gilly, Mary Wolfinbarger

Journal of Marketing

Open access

Research article

First published 2024-9

Advertising as governance: The digital commodity audience and platform advertising dependency

Daniel Joseph, Sophie Bishop

Media,Culture & Society

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Research article

First published 1991-11

Effects of Omitting Conclusions in Advertisements to Involved and Uninvolved Audiences

Alan G. Sawyer, Daniel J. Howard

Journal of Marketing Research

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Research article

First published 1981-5

Attentive Audience Delivery of TV Advertising Schedules

William O. Bearden, Robert S. Headen, Jay E. Klompmaker [...]

Journal of Marketing Research

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Research article

First published 1977-2

Predicting Audience Exposure to Spot TV Advertising Schedules

Robert S. Headen, Jay E. Klompmaker, Jesse E. Teel

Journal of Marketing Research

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Research article

First published 1976-9

News vs. Advertising: Does the Audience Perceive the ‘Journalistic Distinction’?

Gerald L. Grotta, Ernest F. Larkin, Bob J. Carrell

Journalism & Mass Communication Quarterly

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