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1-10 of 697 results for Advertising Value

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Select article: Value Appropriation and Firm Shareholder Value: Role of Advertising and Receivables Management

Retricted access

Research article

First published 2019-4

Value Appropriation and Firm Shareholder Value: Role of Advertising and Receivables Management

Carly Frennea, Kyuhong Han, Vikas Mittal

Journal of Marketing Research

Select article: The strategic value of advertising expenditures in the tourism and hospitality industry

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Research article

First published 2018-11

The strategic value of advertising expenditures in the tourism and hospitality industry

Rui Qi, David A Cárdenas, Xichen Mou [...]

Tourism Economics

Select article: Advertising and value formation: The power of multinational companies

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Other

First published 2011-3

Advertising and value formation: The power of multinational companies

Lynne Ciochetto

Current Sociology

Select article: Examining Instagram Advertisement and Impulse Buying Intention Interlinkages: An Evaluation Using Ducoffe’s Advertisement Value Model

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Research article

First published 2025

Examining Instagram Advertisement and Impulse Buying Intention Interlinkages: An Evaluation Using Ducoffe’s Advertisement Value Model

Abdul Basith N. M., Abdussalam P. K.

Metamorphosis: A Journal of Management Research

Select article: Linkages Between Advertising Value Perception,Context Awareness Value,Brand Attitude and Purchase Intention of Hygiene Products During COVID-19: A Two Wave Study

Open access

Research article

First published 2024-11

Linkages Between Advertising Value Perception,Context Awareness Value,Brand Attitude and Purchase Intention of Hygiene Products During COVID-19: A Two Wave Study

Shikha Karamchandani, Anushree Karani, Mitesh Jayswal

Vision: The Journal of Business Perspective

Select article: The Influences of Political Values Manifested in Advertisements on Political Participation: Moderating Roles of Self-transcendence and Conservation

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Research article

First published 2020-11

The Influences of Political Values Manifested in Advertisements on Political Participation: Moderating Roles of Self-transcendence and Conservation

Syed Hassan Raza, Adamu Abbas Adamu, Emenyeonu C. Ogadimma [...]

Journal of Creative Communications

Select article: Effect of R&D and Advertisement on the Market Value of Firm: Evidences from Indian Firms

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Research article

First published 2023

Effect of R&D and Advertisement on the Market Value of Firm: Evidences from Indian Firms

Jai Kamal, Sanjay Kumar Singh

Vision: The Journal of Business Perspective

Select article: Can Advertising Investments Counter the Negative Impact of Shareholder Complaints on Firm Value?

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Research article

First published 2019-7

Can Advertising Investments Counter the Negative Impact of Shareholder Complaints on Firm Value?

Simone Wies, Arvid Oskar Ivar Hoffmann, Jaakko Aspara [...]

Journal of Marketing

Select article: Advertising and Social Values

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Research article

First published 1962-10

Advertising and Social Values

Thomas A. Petit, Alan Zakon

Journal of Marketing

Select article: Empirical Study on Perceived Value and Attitude of Millennials Towards Social Media Advertising: A Structural Equation Modelling Approach

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Research article

First published 2019-3

Empirical Study on Perceived Value and Attitude of Millennials Towards Social Media Advertising: A Structural Equation Modelling Approach

Taanika Arora, Bhawna Agarwal

Vision: The Journal of Business Perspective

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