Search results: Sage Journals

Restricted accessResearch articleFirst published May, 2014

Medical advertising on demand: A content analysis of YouTube direct-to-consumer pharmaceutical advertisements

James A Muncy, Rajesh Iyer, Jacqueline K Eastman

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Restricted accessResearch articleFirst published September, 2009

Neil O'Boyle

Sociological Research Online

Restricted accessResearch articleFirst published November, 2022

Nicolas Hamelin, Sameh Al-Shihabi, Sara Quach [...]

Australasian Marketing Journal

Restricted accessResearch articleFirst published September, 2001

Franca Beccaria

Contemporary Drug Problems

Open accessResearch articleFirst published 2026

Martin Eisend, Anna Rößner, Erik Hermann

Journal of Marketing

Restricted accessResearch articleFirst published June, 2011

Raj Sethuraman, Gerard J. Tellis, Richard A. Briesch

Journal of Marketing Research

Open accessResearch articleFirst published November, 2020

Sara Rosengren, Martin Eisend, Scott Koslow [...]

Journal of Marketing

Restricted accessResearch articleFirst published January, 1997

Malcolm Maclachlan, Stuart C. Carr, Sean Fardell [...]

Journal of Health Psychology

Restricted accessResearch articleFirst published June, 2002

Philip Bell, Marko Milic

Visual Communication

Restricted accessResearch articleFirst published July, 2019

Namrata Sandhu

Business Perspectives and Research