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Research article

First published 2014-5

Medical advertising on demand: A content analysis of YouTube direct-to-consumer pharmaceutical advertisements

James A Muncy, Rajesh Iyer, Jacqueline K Eastman

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2009-9

Analysing an Advertising Campaign: Towards an Integrated Cultural-Industrial Analysis

Neil O'Boyle

Sociological Research Online

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Research article

First published 2022-11

Forecasting Advertisement Effectiveness: Neuroscience and Data Envelopment Analysis

Nicolas Hamelin, Sameh Al-Shihabi, Sara Quach [...]

Australasian Marketing Journal

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Research article

First published 2001-9

Italian Alcohol Advertising: A Qualitative Content Analysis

Franca Beccaria

Contemporary Drug Problems

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Research article

First published 2011-6

How Well Does Advertising Work? Generalizations from Meta-Analysis of Brand Advertising Elasticities

Raj Sethuraman, Gerard J. Tellis, Richard A. Briesch

Journal of Marketing Research

Open access

Research article

First published 2020-11

A Meta-Analysis of When and How Advertising Creativity Works

Sara Rosengren, Martin Eisend, Scott Koslow [...]

Journal of Marketing

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Research article

First published 1997-01

Transactional Analysis of Communication Styles in HIV/AIDS Advertisements

Malcolm Maclachlan, Stuart C. Carr, Sean Fardell [...]

Journal of Health Psychology

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Research article

First published 2002-06

Goffman’s Gender Advertisements revisited: combining content analysis with semiotic analysis

Philip Bell, Marko Milic

Visual Communication

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Research article

First published 2019-7

Fueling Gender Stereotypes: A Content Analysis of Automobile Advertisements

Namrata Sandhu

Business Perspectives and Research

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Research article

First published 2025

Sentiment analysis and preference prediction of advertising images based on eye tracking

Huixian Lin

Journal of Computational Methods in Sciences and Engineering

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