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1-10 of 234 results for Adoption of innovative new products

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Select article: Consumer Innovativeness Influence on Really New Product Adoption

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Research article

First published 2012-8

Consumer Innovativeness Influence on Really New Product Adoption

Chih-Wei Chao, Mike Reid, Felix T. Mavondo

Australasian Marketing Journal

Select article: Core versus Peripheral Innovations: The Effect of Innovation Locus on Consumer Adoption of New Products

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Research article

First published 2015-6

Core versus Peripheral Innovations: The Effect of Innovation Locus on Consumer Adoption of New Products

Zhenfeng Ma, Tripat Gill, Ying Jiang

Journal of Marketing Research

Select article: An Empirical Study of Innate Consumer Innovativeness,Personal Characteristics,and New-Product Adoption Behavior

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Research article

First published 2003-1

An Empirical Study of Innate Consumer Innovativeness,Personal Characteristics,and New-Product Adoption Behavior

Subin Im, Barry L. Bayus, Charlotte H. Mason

Journal of the Academy of Marketing Science

Select article: Marketing of Innovative New Products in Emerging Markets: A Trust Based Framework

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Research article

First published 2013-1

Marketing of Innovative New Products in Emerging Markets: A Trust Based Framework

Jaydeep Mukherjee

Metamorphosis: A Journal of Management Research

Select article: Selling Innovative Products in the Presence of Externalities

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Research article

First published 2018-07

Selling Innovative Products in the Presence of Externalities

Yufei Huang, Bilal Gokpinar, Christopher S. Tang [...]

Production and Operations Management

Select article: Analyzing Client Profitability across Diffusion Segments for a Continuous Innovation

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Research article

First published 2017-12

Analyzing Client Profitability across Diffusion Segments for a Continuous Innovation

Ashish Sood, V. Kumar

Journal of Marketing Research

Select article: Customer-Base Analysis of Bank through Markov Model

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Research article

First published 2013-1

Customer-Base Analysis of Bank through Markov Model

Dibyojyoti Bhattacharjee, Ranjit Singh

Metamorphosis: A Journal of Management Research

Select article: The Link between Attractiveness of “Extrabrand” Attributes and the Adoption of Innovations

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Research article

First published 1999-07

The Link between Attractiveness of “Extrabrand” Attributes and the Adoption of Innovations

Thomas C. Boyd, Charlotte H. Mason

Journal of the Academy of Marketing Science

Select article: A Structural Model of Organizational Buying for Business-to-Business Markets: Innovation Adoption with Share-of-Wallet Contracts

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Research article

First published 2022-10

A Structural Model of Organizational Buying for Business-to-Business Markets: Innovation Adoption with Share-of-Wallet Contracts

Navid Mojir, K. Sudhir

Journal of Marketing Research

Select article: Gamified Information Presentation and Consumer Adoption of Product Innovations

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Research article

First published 2017-3

Gamified Information Presentation and Consumer Adoption of Product Innovations

Jessica Müller-Stewens, Tobias Schlager, Gerald Häubl [...]

Journal of Marketing

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