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Research article

First published 2023-6

Understanding the Coevolution of Ad Spend by Media Channel and Retail Format Sales at the Country Level: A Multicountry Examination

Hannah S. Lee, Goksel Yalcinkaya, David A. Griffith

Journal of International Marketing

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Research article

First published 2016-2

Drivers of Cross-National Variation in Advertising Spending: A Longitudinal Analysis of the Effects of Freedom and Foreign Direct Investment

Nir Kshetri, Lailani Alcantara

Australasian Marketing Journal

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Research article

First published 2015-9

Should Ad Spending Increase or Decrease before a Recall Announcement? The Marketing–Finance Interface in Product-Harm Crisis Management

Haibing Gao, Jinhong Xie, Qi Wang [...]

Journal of Marketing

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Research article

First published 2001-08

Contrasts in Presidential Campaign Commercials of 2000

L. PATRICK DEVLIN

American Behavioral Scientist

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Research article

First published 2006-10

Legislative Issue Advertising in the 108th Congress Pluralism or Peril?

Erika Falk, Erin Grizard, Gordon McDonald

The International Journal of Press/Politics

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Research article

First published 2026-2

What We Don’t Know: Political Advertising on Streaming and Connected Television

Travis N. Ridout, Erika Franklin Fowler, Michael Franz [...]

Election Law Journal: Rules,Politics,and Policy

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Research article

First published 2025-6

How Do Brands Change Their Advertising Spending in Response to a Rival's Product Recall?

Sihan Fang, Vivek Astvansh, Siliang (Jack) Tong [...]

Production and Operations Management

Open access

Research article

First published 2026-3

Measuring the Effect of Government Spending Shocks on Output: A Factor-Augmented VAR Approach

Philip Vinson

Public Finance Review

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Research article

First published 2020-4

Pharmaceutical Price and Spending Controls in France: Lessons for the United States

Marc A. Rodwin

International Journal of Social Determinants of Health and Health Services

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Research article

First published 1995-2

Arab-Israeli Defense Spending and Economic Growth

Karl R. DeRouen

Conflict Management and Peace Science

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