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Research article

First published 2017-4

Activity-based market segmentation of rural well-being tourists

Juho Antti Pesonen, Anja Tuohino

Journal of Vacation Marketing

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Research article

First published 2016-10

Market segmentation,activities and environmental behaviour in rural tourism

Carlos Fernández-Hernández, Carmelo J. León, Jorge E. Araña [...]

Tourism Economics

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Research article

First published 2014-7

Activity-based segmentation of the outbound leisure tourism market of Saudi Arabia

Alhassan G Mumuni, Mourad Mansour

Journal of Vacation Marketing

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Research article

First published 2021-9

Active Sport Tourism in Europe: Applying Market Segmentation Model Based on Human Values

Aleksandra Terzić, Dunja Demirović, Biljana Petrevska [...]

Journal of Hospitality & Tourism Research

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Research article

First published 1998-1

Segmenting the active sport tourist market: A life-span perspective

Heather J. Gibson, Simon P. Attle, Andrew Yiannakis

Journal of Vacation Marketing

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Research article

First published 2000-7

Strategic Market Segmentation: An Opportunity to Integrate Medical and Marketing Activities

Janice MacLennan, David MacKenzie

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Free access

Research article

First published 2012-5

“Advertise in the Chippy”

Naomi Ellis, Christopher Gidlow, Rachel Davey

American Journal of Lifestyle Medicine

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Research article

First published 2006-05

Comparing Market-segment-profitability Analysis with Department-Profitability Analysis as Hotel Marketing-decision Tools

Islam Karadag, Woo Gon Kim

Cornell Hospitality Quarterly

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Research article

First published 2024

Demographics shaping memorable wellness tourism experiences: A comparative analysis

Shakila Dahanayake, Bandara Wanninayake, Ruwan Ranasinghe

Tourism and Hospitality Research

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Research article

First published 2015-3

Segmenting Potential Nature-Based Tourists Based on Temporal Factors

Aaron Tkaczynski, Sharyn R. Rundle-Thiele, Nina K. Prebensen

Journal of Travel Research

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