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Articles (15)

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1-10 of 15 results for AMA definition

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Select article: Marketing's Moral Myopia: A Normative Critique of Harmful Product Marketing through the Lens of the AMA Definition

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Research article

First published 2026

Marketing's Moral Myopia: A Normative Critique of Harmful Product Marketing through the Lens of the AMA Definition

Leah Watkins, Robert Aitken

Journal of Macromarketing

Select article: The Times (and Brands) are a Changin’

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Research article

First published 2015-9

The Times (and Brands) are a Changin’

Francisco Conejo, Ben Wooliscroft

Journal of Macromarketing

Select article: Further Thoughts on the 2007 AMA Definition of Marketing and Its Implications for Social Marketing

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Other

First published 2008-6

Further Thoughts on the 2007 AMA Definition of Marketing and Its Implications for Social Marketing

Alan Andreasen, Nancy Lee, Michael Rothschild

Social Marketing Quarterly

Select article: The American Marketing Association Definition of Marketing: Moving from Lagging to Leading Indicator

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Research article

First published 2007-9

The American Marketing Association Definition of Marketing: Moving from Lagging to Leading Indicator

Debra Jones Ringold, Barton Weitz

Journal of Public Policy & Marketing

Select article: The American Marketing Association's New Definition of Marketing: Perspective and Commentary on the 2007 Revision

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Research article

First published 2009-9

The American Marketing Association's New Definition of Marketing: Perspective and Commentary on the 2007 Revision

Gregory T. Gundlach, William L. Wilkie

Journal of Public Policy & Marketing

Select article: Adaptation and Adoption of the American Marketing Association (2007) Definition for Social Marketing

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Other

First published 2008-6

Adaptation and Adoption of the American Marketing Association (2007) Definition for Social Marketing

Stephen Dann

Social Marketing Quarterly

Select article: An Evaluation of Progress in the Development of a Definition of Marketing

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Research article

First published 1987-09

An Evaluation of Progress in the Development of a Definition of Marketing

O.C. Ferrell, George H. Lucas

Journal of the Academy of Marketing Science

Select article: Clinical Outcomes in High-Risk Pregnancies Due to Advanced Maternal Age

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Research article

First published 2021-02

Clinical Outcomes in High-Risk Pregnancies Due to Advanced Maternal Age

Rosaly Correa-de-Araujo, Sung Sug (Sarah) Yoon

Journal of Women's Health

Select article: Stakeholder Marketing: Why “Stakeholder” Was Omitted from the American Marketing Association's Official 2007 Definition of Marketing and why the Future is Bright for Stakeholder Marketing

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Research article

First published 2010-4

Stakeholder Marketing: Why “Stakeholder” Was Omitted from the American Marketing Association's Official 2007 Definition of Marketing and why the Future is Bright for Stakeholder Marketing

Gregory T. Gundlach, William L. Wilkie

Journal of Public Policy & Marketing

Select article: The Marketing Mix: Time for Reconceptualization

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Research article

First published 1989-08

The Marketing Mix: Time for Reconceptualization

Gordon C. Bruner

Journal of Marketing Education

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