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Value co-creation in service logic: A critical analysis

Christian Grönroos
Christian Grönroos

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Published  September  01, 2011

Article Information

Volume: 11 issue: 3, page(s): 279-301

Issue published:  September 01  2011

DOI：10.1177/1470593111408177

Christian Grönroos
Hanken School of Economics, Finland,
christian.gronroos@hanken.fi

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Vol 11, Issue 3, 2011

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Value co-creation in service logic: A critical analysis

Christian Grönroos

Marketing Theory

Vol 11, Issue 3, pp. 279 - 301

Issue published date: September-01-2011

10.1177/1470593111408177

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