Managerial Identification of Competitors

Bruce H. Clark ,

Bruce H. Clark

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David B. Montgomery

David B. Montgomery

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Published July 01, 1999

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Article Information

Volume: 63 issue: 3, page(s): 67-83

Issue published: July 01 1999

DOI：10.1177/002224299906300305

Bruce H. Clark , David B. Montgomery ,
College of Business Administration, Northeastern University.
,

Graduate School of Business, Stanford University.

The authors gratefully acknowledge the support of Northeastern University, Stanford University, and the Marketing Science Institute in data collection and the aid of Sara Appleton-Knapp and Susan Chiu in data coding. This research also has benefited from the comments of Tom Gruca, Ron Wilcox, members of the UCLA marketing research seminar, members of the 1997 Charleston Conference on Competitive Decision Making, and the substantial comments of the anonymous JM reviewers.

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