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Journal of Marketing

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Marketing Strategy under Conditions of Economic Scarcity

How to respond progressively and productively to the changing business environment.

Nessim Hanna ,
Nessim Hanna

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A. H. Kizilbash ,
A. H. Kizilbash

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Albert Smart
Albert Smart

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Published  January  01, 1975

Article Information

Volume: 39 issue: 1, page(s): 63-67

Issue published:  January 01  1975

DOI：10.1177/002224297503900110

Nessim Hanna , A. H. Kizilbash , Albert Smart ,
Associate professors of marketing at Northern Illinois University, DeKalb.

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Vol 39, Issue 1, 1975

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Recommended Citation

Marketing Strategy under Conditions of Economic Scarcity

Nessim Hanna, A. H. Kizilbash, Albert Smart

Journal of Marketing

Vol 39, Issue 1, pp. 63 - 67

Issue published date: January-01-1975

10.1177/002224297503900110

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