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This article explores the specificity of media participation in a small nation, Wales, through empirical research on participants in historical reality television. It takes as its focus the case study of BBC Wales’s multiplatform project, Coal House (Indus, 2007) and Coal House at War (Indus, 2008), which exemplifies how public service broadcasters in the digital era seek to cultivate diverse forms of participation from national and regional audiences. Drawing on interviews, text-in-action participant observation, and online postings, the authors examine how participants and their families negotiate issues of experience and embodiment, engaging in unpaid media labor to protect and promote their own experiences and interpretations of the show. In contrast to theories of celebrity emerging from analyses of globalized formats such as Big Brother, the authors propose the concept of the “localebrity” to explain how celebrity functions in the local and regional context of the small nation.

26:T470,

This paper offers a case study of the cross-cultural consumption of Friends (1994-2004, USA) in South China. It focused on media poachers, or people who use the sitcom in unauthorised or nonlegal ways, and strove for an interdisciplinary and internationalist understanding of global Hollywood. It deployed the qualitative method of in-depth and focus group i