Journal of Marketing - Volume amj-3, Number 2

Volume amj-3, Issue 2, April 1936

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Research article
Restricted accessResearch articleFirst published April, 1936pp. 105-109
Marketing–the Undernourished Child of Business
Frank R. Coutant
Research article
Restricted accessResearch articleFirst published April, 1936pp. 110-117
War on the Wholesale Front *
R. S. Alexander
Research article
Restricted accessResearch articleFirst published April, 1936pp. 118-126
Product Differentiation and the Integrating Price
Wroe Alderson
Research article
Restricted accessResearch articleFirst published April, 1936pp. 127-130
The Influence of Geographic Factors in the Development of the Mail Order Business
Irwin M. Heine
Research article
Restricted accessResearch articleFirst published April, 1936pp. 131-148
The Changing Status of Independent Local Wholesaling in San Francisco,1900–1930
E. T. Grether
Research article
Restricted accessResearch articleFirst published April, 1936pp. 149-160
Opportunities for the Improvement of Retail Management *
Paul H. Nystrom
Research article
Restricted accessResearch articleFirst published April, 1936pp. 161-164
Statistical Methods Applied to the Interpretation of Questionnaire Responses
Raymond Vernon
Other
Restricted accessOtherFirst published April, 1936pp. 165-165
New Readings in Marketing
Research article
Restricted accessResearch articleFirst published April, 1936pp. 166-166
Contributors to this Issue