Research articleRestricted accessResearch articleFirst published January, 1940pp. 229-237The Functional Concept in Marketing Earl S. FullbrookPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published January, 1940pp. 238-248Research in Retail Distribution;Its Methods and Problems William J. MaledonPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published January, 1940pp. 249-251Towards Economical Distribution Hector LazoPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published January, 1940pp. 252-257Cooperative Marketing—Good and Bad Ben TryninPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published January, 1940pp. 258-263Changes in the Central European Retail Trade Walter FroehlichPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published January, 1940pp. 264-267Farm Family Income and Expenditures Frank FurbushPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published January, 1940pp. 268-273Lenders Exchanges in the Personal Finance Business M. R. Neifeld, A. E. RobichaudPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published January, 1940pp. 274-284Time and Duty Analysis of Wholesalers’ Salesmen Herman C. NolenPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published January, 1940pp. 285-302Progress in Marketing Research J. Harold StehmanPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published January, 1940pp. 303-304Book Review: Business and Capitalism H. H. MaynardPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published January, 1940pp. 304-305Book Review: The Corporate State in Action Charles S. WyandPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published January, 1940pp. 304-304Book Review: A History of Commerce Ross M. TrumpPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published January, 1940pp. 305-306Book Review: Price Control in Fascist Italy C. E. GriffinPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published January, 1940pp. 306-307Book Review: Soviet Trade and Distribution E. C. RopesPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published January, 1940pp. 307-309Book Review: Price Control under Fair Trade Legislation Charles F. PhillipsPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published January, 1940pp. 309-309Book Review: The Regulation of Retail Trade Competition C. A. KirkpatrickPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published January, 1940pp. 309-310Book Review: Chain Stores and Legislation Roswell P. SneadPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published January, 1940pp. 310-312Book Review: N.R.A. Trade Practice Programs Ernest S. BradfordPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published January, 1940pp. 312-313Book Review: Retail Store Organization and Management Ira D. AndersonPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published January, 1940pp. 312-312Book Review: Retail Sales Taxation Alfred G. BuehlerPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published January, 1940pp. 313-314Book Review: Retail Accounting R. R. RichardsPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published January, 1940pp. 314-315Book Review: Consumer Market Data Handbook Hugh G. WalesPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published January, 1940pp. 314-314Book Review: Displaying Merchandise for Profit E. O. SchallerPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published January, 1940pp. 315-316Book Review: The Consumer and the Economic Order W. W. LeighPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published January, 1940pp. 316-317Book Review: Economics for Consumers Helen G. CanoyerPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published January, 1940pp. 317-318Book Review: Consumer Goods Gerald B. TallmanPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published January, 1940pp. 318-319Book Review: Behind the Label Ada Lillian BushPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published January, 1940pp. 320-320Book Review: It's an Art Charles A. DickinsonPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published January, 1940pp. 320-321Book Review: Selling to the Consumer N. H. ComishPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published January, 1940pp. 321-322Book Review: American Shipping Policy James W. LivingoodPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published January, 1940pp. 323-323Book Review: Commodity Year Book 1939 David S. MosessonPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published January, 1940pp. 323-324Book Review: The Salmon Canning Industry George H. SeferovichPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published January, 1940pp. 324-324Book Review: Hire Purchase Thomas V. MortonPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published January, 1940pp. 324-325Book Review: A Manual of Advertising Typography E. G. RasmussenPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published January, 1940pp. 325-325Book Review: Advertising Careers for Women Charles M. EdwardsPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published January, 1940pp. 326-326Book Review: Production and Direction of Radio Programs Herman S. HettingerPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published January, 1940pp. 326-330Book Review: B.—Abstracts of Articles from the Scientific Journals and Notes on Pamphlet Materials Reavis CoxPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published January, 1940pp. 330-333Book Review: C. Digest of Some Leading Articles on Marketing from Trade Journals Robert BartelsPreview abstractGet AccessAbstract
NoteRestricted accessNoteFirst published January, 1940pp. 334-337A.M.A. Notes Albert HaringPreview abstractGet AccessAbstract