Research articleRestricted accessResearch articleFirst published October, 1938pp. 137-145A Look at Advertising Media * Ben C. DuffyPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published October, 1938pp. 146-155A Market Researcher Looks at Competition among Advertising Media * W. B. RickettsPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published October, 1938pp. 156-160Distribution of Family Income and Expenditures * A. D. H. KaplanPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published October, 1938pp. 161-165Topics for Marketing Research * Wilford L. WhitePreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published October, 1938pp. 166-172Recent Price Legislation and Economic Theory Louis BaderPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published October, 1938pp. 173-174The California Fair Trade Act and the California Unfair Practices Act Lorenzo Alva McHenryPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published October, 1938pp. 173-173Recent Developments under a Group of California Market Control Acts Preview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published October, 1938pp. 175-177California Milk Control Legislation J. M. TinleyPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published October, 1938pp. 177-178The California Marketing act and the California Agricultural Products Marketing Act H. R. WellmanPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published October, 1938pp. 178-179The California Prorate Act E. A. StokdykPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published October, 1938pp. 180-183The Value of Market Research to Industrial Marketers * Eldridge HaynesPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published October, 1938pp. 184-188The Value of Marketing Research to Corporate Chains * Jean F. CarrollPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published October, 1938pp. 189-202Progress in Marketing Research: Committee on Research Ferdinand C. WheelerPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published October, 1938pp. 203-204Book Review: The Cost Principle in Minimum Price Regulation Theodore KressPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published October, 1938pp. 204-205Book Review: Price and Price Policies David E. FavillePreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published October, 1938pp. 205-206Book Review: Trade Practice and Price Law—Federal Lewis F. ManhartPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published October, 1938pp. 206-207Book Review: Legal Phases of Advertising Neil H. BordenPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published October, 1938pp. 207-208Book Review: Profitable Public Relations C. L. JamisonPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published October, 1938pp. 208-209Book Review: Consumers and the Market Hubert E. BicePreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published October, 1938pp. 209-210Book Review: How to Sell by Mail Hibbert D. CoreyPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published October, 1938pp. 210-211Book Review: The Marketing of Textiles Malcolm D. TaylorPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published October, 1938pp. 211-213Book Review: Elements of Retail Merchandising Delbert J. DuncanPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published October, 1938pp. 213-214Book Review: B.—Digests of Some Leading Articles on Marketing from the Scientific Journals Reavis CoxPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published October, 1938pp. 213-213Book Review: Expenses and Profits of Limited Price Variety Chains in 1937 Preview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published October, 1938pp. 213-213Book Review: Operating Results of Department and Specialty Stores in 1937 Preview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published October, 1938pp. 214-217Book Review: C.—Digests of Some Leading Articles on Marketing from Trade Journals Henry A. BurdPreview abstractGet AccessAbstract
NoteRestricted accessNoteFirst published October, 1938pp. 218-220A.M.A. Notes Albert HaringPreview abstractGet AccessAbstract