Research articleRestricted accessResearch articleFirst published July, 1938pp. 3-15Consumer Movements and Business Louis Bader, J. P. WernettePreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published July, 1938pp. 16-19The Value of Marketing Research to Household Consumers * D. E. MontgomeryPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published July, 1938pp. 20-26Trends in Consumer Advertising * John BensonPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published July, 1938pp. 27-33A Challenge to Marketing Men * Clarence FrancisPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published July, 1938pp. 34-38How Big is a Market Area? * Nelson H. SeubertPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published July, 1938pp. 39-43Some Statistical Possibilities of Defining Market Limits * Vergil D. ReedPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published July, 1938pp. 44-46The Farmer Speaks—A Survey of farm Thinking J. T. MillerPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published July, 1938pp. 47-61Varying Functions in Distribution,their Costs and Influence on Retail Prices * John F. ThomasPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published July, 1938pp. 62-70Effects of cost Analysis on Prices * W. H. S. StevensPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published July, 1938pp. 71-76Differential Selling Costs in Relation to Wholesale Prices * Donald R. G. CowanPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published July, 1938pp. 77-83The Sovereign State Turns Barker C. A. Kirkpatrick, G. B. BrownPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published July, 1938pp. 84-95Report of Committee on Visual Education,American Marketing Association,1936-1937 Ralph Cassady, S. L. Crawley, Alfred J. Graves , [...]View AllPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published July, 1938pp. 96-112Progress in Marketing Research Ferdinand C. WheelerPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published July, 1938pp. 113-113Book Review: Psychological Aspects of Business D. B. LucasPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published July, 1938pp. 113-114Book Review: Credits and Collections in Theory and Practice Frank ParkerPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published July, 1938pp. 114-115Book Review: The Handbook of Advertising Donald R. FellowsPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published July, 1938pp. 115-116Book Review: Tested Sales Compensation Plans Frederic A. RussellPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published July, 1938pp. 116-117Book Review: Retailer Cooperatives,how to Run Them W. Mackenzie StevensPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published July, 1938pp. 117-118Book Review: Practical Radio Advertising Kenneth DameronPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published July, 1938pp. 118-119Book Review: The Robinson-Patman Act—What you CAN and CANNOT do under this law Nelson A. MillerPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published July, 1938pp. 119-120Book Review: Advertising Ideas Frank A. NagleyPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published July, 1938pp. 120-121Book Review: Advertising and Selling through Business Publications L. Edward ScrivenPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published July, 1938pp. 121-122Book Review: International Trade Paul S. PeircePreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published July, 1938pp. 122-123Book Review: The Chain Store Problem Charles F. PhillipsPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published July, 1938pp. 123-124Book Review: B.—Digests of Some Leading Articles on Marketing from Scientific Journals Reavis CoxPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published July, 1938pp. 124-125Book Review: The Influence of Size of Business on Department Store Operating Results Preview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published July, 1938pp. 124-124Book Review: The Present Status of Reciprocity as a Sales Policy Preview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published July, 1938pp. 124-124Book Review: The Nature and Meaning of Rigid Prices,1890–1933 Preview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published July, 1938pp. 124-124Book Review: The Reasons for Price Rigidity Preview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published July, 1938pp. 125-126Book Review: An Economic Analysis of the Supreme Court's Decisions on Chain-Store Taxation Preview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published July, 1938pp. 126-126Book Review: C.—Digests of Some Leading Articles on Marketing from Trade Journals Henry A. BurdPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published July, 1938pp. 126-127Book Review: That Middleman is Here Again Preview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published July, 1938pp. 126-126Book Review: Death to the Chain Store Preview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published July, 1938pp. 127-128Book Review: A. & P. Goes to the Wars Preview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published July, 1938pp. 128-129Book Review: Comics Preview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published July, 1938pp. 128-128Book Review: Snow White and the Seven Dwarfs in Merchandising Preview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published July, 1938pp. 129-129Book Review: How Advertising Agents Can Benefit from Fair-Trade Price Legislation Preview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published July, 1938pp. 129-129Book Review: Macy Move Worries Price Fixers Preview abstractGet AccessAbstract
NoteRestricted accessNoteFirst published July, 1938pp. 130-131A.M.A. Notes Albert HaringPreview abstractGet AccessAbstract