A key feature of convergence of media and information technologies is their ability
to provide enhanced user control features that potentially provide a wider range of
domestication possibilities. Although popular representations of personalised media
(such as 'The Daily Me' electronic newspaper) typically portray user control in
basic terms, such as filtering based on user-defined media topics, recent experience
with convergence media indicates that users have additional expectations. For
example, users expect to control their media consumption through not only filtering,
but also time-shifting, archiving, and reformulating content, as well as resisting
control limitations such as those imposed by digital rights management systems and
aggressive advertising. There is a considerable tension between user domestication
and producer design imperatives in terms of user control in convergence media.