29:T422,

It is often said that much of consumption is “social” in nature, but what does this mean? This article proposes the social congruency framework for differentiating between different types of social consumption experiences—characterizing a consumption experience with respect to congruency with a social partner on up to three dimensions: what, where, and when. Utilizing this social congruency framework, we propose four different social consumption experiences: solo consumption with a social referent, asynchronous social consumption, synchronous social consumption, and shared consumption. We then leverage this framework to differentiate between different types of social consumption experiences and to explicate why this differentiation between different types of social consumption experiences matters in terms of how it can facilitate future research examining the nature of congruency within experiences as well as the antecedents and consequences across social consumption experiences.

2a:T43a,

Early caregiving experiences have strong, persistent links to emotion regulation. In this article we offer a view that the content represented in emotion-regulation neurobiology in part reflects consolidated interpersonal-affective memories abstracted from early caregiving experiences. We suggest that these interpersonal-affective memories, referred to here as “attachment schemas,” are represented by cortical-subcortical (re)activations. Neural circuitry involving functional connections between subcortical and midline cortical regions is well positioned to generate predictive inferences from attachment schemas that have implications for emotion regulation. Although speculative, this perspective is motivated by the convergence of empirical findings from cognitive and developmental neuroscience. Situating affective neural predictions within a neurodevelopmental framework has great potential to uncover mechanisms of attachment and ultimately build toward a more complete understanding of the links between early caregiving experiences and emotional well-being.

2b:Td76,