Since 1976, the American Assembly of Collegiate Schools of Business (AACSB)
has encouraged business schools to include ethics in their curricula. Because lan
guage is the means for conveying values, including ethical values, business com
munication faculty play an important role in deciding what should be taught, and
how. But until very recently, most researchers failed to look specifically at actual
practices and perceptions in the workplace. To address that need, we conducted a
survey of 250 business leaders concerning their ethical preferences and compared
our results with an earlier study of business faculty and students. The survey,
adapted from one used in the Arthur Andersen Business Ethics Program, consists
of 20 narratives which presented respondents with the need to judge the impor
tance of certain issues and their approval or disapproval of the action or decision
described. We found no significant differences in responses to the 14 items which
addressed ethical issues in such areas as creating health and environmental risks,
taking credit when credit is not due, focusing on disability issues, deceiving cus
tomers with products and services, and using insider information to gain personal
advantage. We did find significant differences in responses to six narratives
focused on ignoring wrongdoing in the workplace, doing special favors for others to
gain personal advantage, and covering up flaws in merchandise or operations. Our
results, and the survey instrument itself, provide useful tools for the business com
munication classroom.