Editorial board

Chulmo Koo Kyung Hee University, South Korea

Namho Chung Kyung Hee University, South Korea
Ulrike Gretzel University of Southern California, USA

Cece Leung Kansas State University, USA
Mingming Cheng Curtin University, Australia
Tarik Dogru Florida State University, USA
Sai Liang Nankai University, China
Kelly Min California State Polytechnic University Pomona, USA
Seung-hun Shin The Hong Kong Polytechnic University, Hong Kong, China

Taehyee Um Kyung Hee University, South Korea

Seyhmus Baloglu University of Nevada, Las Vegas, USA
Lorenzo Cantoni Università della Svizzera Italiana, Switzerland
Gurel Cetin Istanbul University, Turkey
Catherine Cheung The Hong Kong Polytechnic University, Hong Kong, China
Oscar Hengxuan Chi University of Florida, USA
Yeongbae Choe Gachon University, South Korea
Sunkyung Choi Yonsei University, Korea
Yeasun K Chung Oklahoma State University, USA
Noga Collins-Kreiner University of Haifa, Israel
Martin Falk University of South-Eastern Norway, Norway
Alei Fan Purdue University, USA
Yan Feng Macau University of Science and Technology, Macau, China
Sebastian Filep Bond University, Australia
Luiz Filho Federal University of Rio Grande do Norte, Brazil
Alan Fyall University of Central Florida, USA
Chiara Giachino Università di Torino, Italy
Guosheng Han Shandong University, China
Cindy Heo EHL Hospitality Business School, Switzerland
Sunyoung Hlee Beijing Institute of Technology, China
Taeho Hong Pusan National University, South Korea
Feiyu Hu APU university, Japan
Mingming Hu Guangxi University, China
Yaou Hu Thompson Rovers University, Canada
Nan Hua University of Central Florida, USA
YooHee Hwang The Hong Kong Polytechnic University, Hong Kong, China
Seongsoo Jang Cardiff Business School, UK
Chul Jeong Hanyang University, South Korea
Timothy Jung Manchester Metropolitan University, UK
Juhee Kang University of Central Florida, USA
Hidekazu Kasahara Osaka Seikei University, Japan
Bora Kim University of Surrey, UK
Hyunsu Kim University of Macau, Macau SAR, China
Jin-Young Kim Kyung Hee University, South Korea
Jinkyung Jenny Kim Macau University of Science and Technology, Macau, China
Jinok Susanna Kim Macau University of Science and Technology, Macau, China
Jinwon Kim University of Florida, USA
Junchul Kim Brunel University, UK
Jungkeun Kim Texas A&M University, USA
Juyoung Kim Copenhagen Business School, Denmark
Minseong Kim Louisiana State University Shreveport, USA
Myung Ja Kim Sejong University, Korea
Sun-Hwa Kim Coastal Carolina University, USA
Taekyung Kim Kyung Hee University, South Korea
Yoo Ri Kim University of Central Florida, USA
Brian EM King Texas A&M University, USA
Jookyung Kwon Kyungpook National University, Korea
Rob Law University of Macau, Macau, China
Dongwon Lee Hong Kong University of Science and Technology, China
Eunji Lee Hong Kong Polytechnic University, Hong Kong SAR, China
Hanna Lee University of New Hampshire, USA
Kyoungmin Lee Shandong University, China
Kyung Young Lee Dalhousie University, Canada
Minwoo Lee University of Houston, USA
Seoki Lee The Pennsylvania State University, USA
Seul Ki Lee Sejong University, South Korea
Sojung Lee Iowa State University, USA
Woojin Lee Arizona State University, USA
Daniel Leung The Hong Kong Polytechnic University, Hong Kong, China
Gang Li Deakin University, Australia
Mimi Li The Hong Kong Polytechnic University, Hong Kong
Xiang (Robert) Li The Chinese University of Hong Kong, Hong Kong SAR, China
An Yu Liu Texas A&M University, USA
Feng Liu Shandong University, China
Lu Lu Temple University, USA
Tsz-Wai Lui National Taiwan Normal University, Taiwan
Mattila Anna S Penn State University, USA
Jihye (Ellie) Min University of North Texas, USA
Juan Nicolau Virginia Polytechnic Institute and State University, USA
Chihyung Michael Ok Temple University, USA
Hossein Olya The University of Sheffield, UK
Ahmet B. Ozturk University of Central Florida, USA
Bing Pan The Pennsylvania State University, USA
Jaehyun Park The Hong Kong Polytechnic University, Hongkong, China
Jiyong Park University of Georgia, USA
Kwangsoo Park Purdue University Northwest, USA
Sangwon Park Kyung Hee University, South Korea
Seunghyun Park St John's University, USA
Soyoung Park Florida Atlantic University, USA
Juho Pesonen University of Eastern Finland, Finland
Vicente Ramos University of the Balearic Islands, Spain
Olaf Reinhold Duale Hochschule Sachsen, Germany
Kaede Sano Wakayama University, Japan
Paco Serra University of Alicante, Spain
Dongsun Shin Sehan University, South Korea
Hailey Shin The Hong Kong Polytechnic University, Hongkong, China
Hakseung Shin Hanyang University, Korea
Minjung Shin University of Houston, USA
Shi Si Southwestern University of Finance and Economics, China
Mohammad Soliman University of Technology and Applied Sciences, Sultanate of Oman
Hyoung Ju Song Kyung Hee University, South Korea
Joan Su Iowa State University, USA
Jamie Sun California State Polytechnic University Pomona, USA
Aaron Tham University of the Sunshine Coast, Australia
Iis Tussyadiah University of Surrey, UK
Dan Wang Hong Kong Polytechnic University, China
Yao-Chin Wang University of Florida, USA
Wengchou Jose Wang Macau University of Science and Technology, Macau, China
Hung-Che Wu Nanfang College Guangzhou, China
Eunjung Yang Kyung Hee University, South Korea
Jun Yang Liaoning Normal University, China
Sung-Byung Yang Kyung Hee University, South Korea
Yang Yang Temple University, USA
Jihwan Yeon Sejong University, South Korea
Yerin Yhee American University Sharjah, UAE
Chul Woo Yoo Florida Atlantic University, USA
Kyung-Hyan Yoo William Paterson University of New Jersey, USA
Yang Zhang Soochow University, China
Lina Zhong Beijing International Studies University, China

Rainer Alt Leipzig University, Germany
Dimitrios Buhalis Bournemouth University, UK
Cihan Cobanoglu Virscend University, California, USA
Colin Michael Hall University of Canterbury, New Zealand
Cathy Hsu Hong Kong Polytechnic University, China
Stanislav Ivanov Varna University of Management, Bulgaria
Jim Jansen Qatar Computing Research Institute, HBKU, Qatar
Xinran Lehto Purdue University, USA
Fevzi Okumus University of South Carolina, USA
H. Raghav Rao The University of Texas at San Antonio, USA
Marianna Sigala University of Newcastle, Australia
Giampaolo Viglia University of Portsmouth, UK
Zheng Xiang Virginia Tech, USA