Editorial board

Peeter Verlegh Vrije Universiteit Amsterdam, Netherlands

Beth Fossen Indiana University, USA

Roland Rust University of Maryland, USA

John Deighton Harvard Business School, USA
Sonja Gensler University of Münster Marketing Center Munster, Germany
Rashi Glazer Haas School of Business, USA
Charles F. Hofacker Florida State University, USA
Edward Malthouse Northwestern University, USA
Wendy Moe University of Maryland, USA
Arvind Rangaswamy Pennsylvania State University, USA
Brian Ratchford University of Texas at Dallas, USA
Venky Shankar Texas A&M University, USA
Russell S. Winer New York University, USA

Annika Abell University of Tennessee, USA
Oguz A. Acar King's College London, UK
Yakov Bart Northeastern University, USA
Steven Bellman University of South Australia, Australia
Stefan F. Bernritter King's College London, UK
Alexander Bleier Frankfurt School of Finance & Management, Germany
Abhishek Borah INSEAD, France
Emanuel de Bellis University of St. Gallen, Switzerland
Xian Gu Indiana University, USA
Bruce Hardie London Business School, UK
Dennis Herhausen Vrije Universiteit Amsterdam, The Netherlands
Vamsi K. Kanuri University of Notre Dame, USA
Mansur Khamitov Indiana University, USA
Robert Kozinets University of Southern California, USA
Lauren Labrecque University of Rhode Island, USA
Alice Li Ohio State University, USA
Yuping Liu-Thompkins Old Dominion University, USA
Shijie Lu University of Notre Dame, USA
Koen Pauwels Northeastern University, USA
Christina Schamp Vienna University of Economics and Business, Austria
Francesca Sotgiu Vrije Universiteit Amsterdam, Netherlands
Seshadri Tirunillai University of Houston, USA
Ana Valenzuela Baruch College, USA
Francisco Villarroel Ordenes University of Bologna, Italy
Andrea Weihrauch University of Amsterdam, Netherlands
Caroline Wiertz City St. George’s, University of London, UK
Simone Wies Goethe University, Frankfurt, Germany

Ezgi Akpinar Uysal Sabanci University, Turkey
Lerzan Aksoy Fordham University, USA
Ashwin Aravindakshan University of California, Davis, USA
Ana Babic Rosario University of Denver, USA
Mathieu Béal EMLYON Business School, France
Maren Becker ESCP Business School Berlin, Germany
Tammo H.A. Bijmolt University of Groningen, the Netherlands
Raymond Burke Indiana University, USA
Gizem Ceylan Ohio State University, USA
Inyoung Chae Sungkyunkwan University, South Korea
Yu-Jen Chen National Taiwan University, Taiwan
Zoey Chen University of Miami, USA
Junhong Chu University of Hong Kong, Hong Kong
Robert Ciuchita Hanken School of Economics, Finland
Melanie Clegg University of Lausanne, Switzerland
Sokiente (Tari) Dagogo-Jack University of Georgia, USA
Michelle Daniels University of Alabama, USA
Arnaud De Bruyn ESSEC Business School, France
Denitsa Dineva Cardiff University, UK
Jiska Eelen Vrije Universiteit Amsterdam, Netherlands
Stefania Farace University of Bologna, Italy
Scott Fay Syracuse University, USA
Sabrina Gottschalk City St. George’s, University of London, UK
Kelly Herd University of Connecticut, USA
Erik Hermann ESCP Business School Berlin, Germany
Jason Ho Simon Fraser University, Canada
Donna Hoffman George Washington University, USA
Ashlee Humphreys Northwestern University, USA
Verena Hüttl-Maack University of Hohenheim, Germany
Devon Johnson Montclair State University, USA
Andrew Kaikati Saint Louis University, USA
Kirthi Kalyanam Santa Clara University, USA
P. K. Kannan University of Maryland, USA
Kristina Klein University of Bremen, Germany
Praveen Kopalle Dartmouth College, USA
Christina Kuchmaner Duquesne University, USA
Tarun Kushwaha University of Wisconsin–Madison, USA
Zoe Lee Cardiff University, UK
Shibo Li Indiana University, USA
Georgia Liadeli Frankfurt School of Finance & Management, Germany
Liu Liu University of Colorado Boulder, USA
Lan Luo University of Southern California, USA
Alexander Mafael Stockholm School of Economics, Sweden
Andre Marchand Leipzig University, Germany
George R. Milne University of Massachusetts, USA
Sangkil Moon University of North Carolina Charlotte, USA
B.P.S. Murthi University of Texas at Dallas, USA
Prasad A. Naik University of California Davis, USA
Unnati Narang University of Illinois Urbana-Champaign, USA
Scott A. Neslin Dartmouth College, USA
Oded Netzer Columbia University Business School, USA
Thomas P. Novak George Washington University, USA
Yuri Peers Vrije Universiteit Amsterdam, Netherlands
J. Andrew Petersen Penn State University, USA
Valentina Pitardi University of Surrey, UK
Thomas Reutterer Vienna University of Economics and Business, Austria
Edward Rigdon Georgia State University, USA
Oliver Rutz University of Washington, USA
Daniele Scarpi University of Bologna, Italy
Mike Schmierbach Penn State University, USA
Bernd Skiera Goethe University Frankfurt, Germany
Martin Spann Ludwig Maximilian University of Munich, Germany
Yael Steinhart Tel Aviv University, Israel
Kunal Swani Wright State University, USA
Aulona Ulqinaku University Carlo Cattaneo, Italy
Sara Valentini Bocconi University, Italy
Gerrit Van Bruggen Erasmus University Rotterdam, Netherlands
Ralf Van der Lans Hong Kong University of Science and Technology, China
Guda Van Noort University of Amsterdam, Netherlands
Rebecca J. H. Wang Lehigh University, USA
Jared Watson New York University, USA
Jaap Wieringa University of Groningen, The Netherlands
Freeman Wu University of Oregon, USA
Jianan Wu Louisiana State University, USA
Ying Xie University of Texas at Dallas, USA
Manjit Yadav Texas A&M University, USA
Mark Yi-Cheon Yim University of Massachusetts Lowell, USA
Bobby Zhou University of Maryland, USA
Peter Pal Zubcsek Tel Aviv University, Israel

Jess Barselow Production Editor
Karin Horler Senior Copy Editor
T.J. Anderson Academic Content Manager
Bennie F. Johnson Chief Executive Officer
Michelle Kritselis Publisher, Academic Communities and Journals
Marilyn Stone Director, Academic Communities and Journals
Matt Weingarden Exceutive Vice President, Communities and Journals