Journal of the Academy of Marketing Science

This journal is now published by Springer.

The Journal of the Academy of Marketing Science is an international journal for the study and improvement of marketing. Founded and sponsored by the Academy of Marketing Science, the journal serves as a vital link between research and practice. It provides readers with the most accomplished and authoritative scholarship in the field, advancing knowledge of the major substantive issues that affect the practice and theory of marketing.

COMPREHENSIVE COVERAGE
The ongoing mission of JAMS is to publish high-quality, stimulating scholarship that extends the boundaries of the marketing discipline. The journal comprehensively covers such areas as: advertising channels - ethics and social responsibility - macromarketing - legal and public policy issues - marketing research - marketing strategy - sales management - product planning - sales promotion - organizational buying behavior - marketing theory and philosophy of marketing science - buyer-seller relationships - consumer behavior - business-to-business marketing - international marketing - market definition, analysis and market segmentation - pricing - nonprofit marketing - research methodology - marketing management - services marketing - retailing and wholesaling

REGULAR FEATURES
In the pages of JAMS, you'll find a variety of useful, informative and thought-provoking features, including:

• Articles - thought-provoking essays that extend the boundaries of the marketing discipline and challenge dominant conceptual and methodological paradigms.
• Research Notes - brief articles finely focused on specific marketing topics in the field.
• Marketing and the Law - practical reports on legal decisions and regulatory actions that have an impact on marketing.
• Book and Software Reviews - concise evaluations of new and useful tools of the marketing trade.
• Annual Index - published in the last issue of each volume, the index lists author, article title, volume, issue and pages, for quick and easy reference.
• Marketing in the 21st Century - critical analyses and commentaries on vital and current issues are provided by leading scholars and professionals.