Abstract
This article argues that the epidemic of depression is to be understood alongside the normative conditions of self-realisation associated with the emergence of the new spirit of capitalism. In the new spirit of capitalism, active realisation of the authentic self is an institutionalised demand, which is expected to be converted into praxis. This is interesting in relation to the phenomenon of depression, as it means that contemporary depression may be understood, not as a clinical and subjective condition, but as a mode of action. What is applauded in today's society is precisely what depressive individuals lack – namely the ability to realise themselves in accordance with contemporary normative values. Thus, within present-day society, depression and the institutionalised/capitalist demands for self-realisation have become each other's antitheses.
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