Abstract
In cinemas and on television, the 3D viewing experience is marketed as being both more ‘immersive’ than 2D, and as an ‘experience’ which augments the normal 2D viewing experience. Focussing on 3D on television, this article presents an aesthetic analysis of a range of 3DTV content. In doing so it considers the extent to which the variety of 3DTV programming, coupled with its low market penetration, offers a barrier to 3DTV becoming familiar enough to move beyond being a gimmick or a special effect, and explores what 3DTV programme makers are doing to overcome this.
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