Abstract
Drawing on research of online discourses of drama formats, this short reflection highlights how an increasing number of television viewers use their ‘transnational knowledge’ of TV programmes to discuss and evaluate adaptations. Moreover, it is argued that such discourses also reveal the appeal of ‘the other local’, something that provides variety and difference. This second understanding of the local: one which is specific, different and, crucially, other to the home culture, should not be ignored.
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