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Abstract

We use daily airplane arrival data from 2004 to 2015 from Hawaii’s Department of Business, Economic Development, and Tourism to determine the net change in arrivals around a variety of sporting events. We find that only one event generates a positive and significant net impact on airplane arrivals: the Honolulu Marathon, which generates roughly 9800 additional arrivals. No other sporting events result in a measurable increase in arrivals including, notably, the National Football League’s Pro Bowl, which receives the largest subsidy from the state’s tourism authority.

Keywords

franchises impact analysis mega-event sports stadiums tourism

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Many happy returns? The Pro-Bowl,mega-events,and tourism in Hawaii

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