Choosing the best way of operating in foreign markets is one of the most important decisions in business internationalization. The main aim of this study is to ascertain whether the choice of entry mode, made according to the impact of various factors, leads to improved export performance. Certain factors influence export performance in different ways, some of which are firm-related, while others lie beyond the firm’s control. It is, therefore, important to know what these factors are and what impact they have in order to be able to choose the optimal foreign market entry mode, as this decision will have a direct effect on performance.
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