Researchers have studied both the positive and negative impacts of tourism. Bama, one of the world's top five ‘longevity’ villages, has enjoyed a rapid increase in tourism visits and income in recent years. However, current developments are accompanied by various environmental and social issues that threaten the local community. Though most indigenous people in Bama earn more than before, they are seldom involved in the distribution of fair benefits and the decision-making processes affecting the village. Based on three surveys conducted in 2009, 2011 and 2013, this paper examines changes in the perception of tourism's impact and the supportive attitude of the local residents. Suggestions are made for improving the development of tourism in Bama.
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