Innovations that antagonize non-governmental organizations (NGOs) will face significantly greater challenges than those that do not. The impact of non-governmental organizations on the commercialization of new technology is evolving from the more traditional indirect approach of lobbying governments. The new NGO approach is to pursue private politics, in which the NGO seeks to exert direct influence over entrepreneurial companies that commercialize radical new technology. The authors use the industry study approach to explore how this new NGO role affects innovation. They present a theoretical framework that encompasses the emerging role of NGOs and set out the practical managerial implications that emerge from their analysis.
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