Cape Breton, Nova Scotia, Canada saw rapid growth in heavy industry at the turn of the 20th century. The industries were in severe decline by the 1960s. To stabilize economic shrinkage as a result of job losses in coal and steel, the federal government, through two Crown corporations, developed strategies to create a fully stratified tourism cluster. The research examines the growth of the tourism cluster in Cape Breton, noting early investments in infrastructure, large-scale programmes to attract private investment, recognition of the role of cultural tourism and the development of a segmented marketing programme.
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