Abstract
This study reanalyses data collected over a 10-year period concerning the attitudes towards growth of managers of small businesses, and the beliefs underlying these attitudes. Previous studies have assumed that financial and non-financial dimensions were of primary importance. Using data from earlier research, this paper develops a structural model to demonstrate that growth attitudes are better conceptualized as being driven by beliefs about the nature of the costs, rewards and risks of growth. Of these, the impact of growth on rewards and risks to the firm was found to be most important.
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