This paper assesses the roles played in the adoption of agro-tourism activities in Norway by socio-demographic factors, the financial situation of the farm household, and the productive orientation and physical location of the farm. Rural tourism activities in Norway fall into two broad categories: (a) licensing of fishing and hunting rights and (b) letting of rooms on the farm, huts and cabins, and the provision or direct selling of food to travellers. The results of the analysis indicate that factors such as the size and the location (rural or semi-rural) of the farm play a statistically significant and more important role in the decision to license fishing and hunting rights than in the development of other agro-tourism activities on the farm. On the other hand, socio-demographic factors, such as the presence of a female partner in the household and the age of the main farm operator, play a statistically significant role in the adoption of on-farm agro-tourism activities.
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