Findings from research undertaken in universities in the North East of England as part of the Science Enterprise Challenge initiative demonstrate the wide-ranging conceptualizations of ‘enterprise’ and ‘entrepreneurship’ held by academics from a broad spread of disciplines. These include conceptions of enterprise as certain skills, behaviours and attitudes, and as the establishment of a business venture. Subsequent ‘enterprise offerings’ within the university curriculum are informed and influenced by the subjective and different definitions of enterprise given by the research respondents. This paper suggests how these diverse definitions and conceptualizations may be accommodated by higher education institutions, and thus form part of the national policy agenda of creating an enterprising society.
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