Abstract
The authors report results of a survey of industry licensing executives who identified personal contacts between their R&D staff and university personnel as the most important source of university technologies. Journal publications and presentations at professional meetings were also important. While the least important sources were marketing efforts by universities and canvassing of universities, a number of executives did indicate that they were important. For those who do not license-in from universities, the most important reasons for not licensing-in (other than limited overall license-in activities) were reasons related to the nature of university research. A number cited university policies regarding delay of publication and ownership.
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