ArielyD.2009. Predictably Irrational: New and Revised Edition. New York: Harper Perennial.
2.
BlackJ.2010. Chain Restaurants such as KFC, UNO, and Starbucks are Finding that Calories Count. Washington Post January 6:E01.
3.
BlockJ. P.ChandraA.McManusK. D.WillettW. C., 2010. Point-of-Purchase Price and Education Intervention to Reduce Consumption of Sugary Soft Drinks. American Journal of Public Health100 (8): 1427–1433.
4.
BollingerB.LeslieP.SorensonA., 2010. Calorie Posting in Chain Restaurants. National Bureau of Economic Research Working Paper μ15648. Cambridge, Mass.: National Bureau of Economic Research (NBER).
5.
BrownE.Jr.2009. Screening for Prostate Cancer with the Prostate-Specific Antigen Test—United States, 2006. Statistical Brief μ233. January. Rockville, Md.: Agency for Healthcare Research and Quality.
6.
CohenJ. T.NeumannP. J.WeinsteinM. C., 2008. Does Preventive Care Save Money? Health Economics and the Presidential Candidates. New England Journal of Medicine358 (7): 661–663.
Kaiser Family Foundation. 2010. Focus on Health Reform: Summary of New Health Reform Law. April 21. Washington, D.C.: Kaiser Family Foundation.
9.
KenkelD. S.2000. Prevention. In Handbook of Health Economics, Volume 1B, CulyerA. J.NewhouseJ. P., eds. Amsterdam, The Netherlands: Elsevier North Holland.
10.
LiR.ZhangP.BakerL.HartsfieldD., 2010. The Impact of State Mandatory Insurance Coverage on the Use of Diabetes Preventive Care. BMC Health Services Research10: 133.
11.
MaciosekM. V.CoffieldA. B.FlottemeschT. J.EdwardsN. M.SolbergL. I., 2010. Greater Use of Preventive Services in U.S. Health Care Could Save Lives at Little or No Cost. Health Affairs29 (9): 1656–1660.
12.
Newhouse, J. P., and the Insurance Experiment Group. 1993. Free for All? Lessons from the RAND Health Insurance Experiment. Cambridge, Mass.: Harvard University Press.
13.
New York Times. 2009. Editorial: The Controversy over Mammograms. November 20.
14.
RussellL. B.2007. Prevention Potential for Slowing the Growth of Medical Spending. Report to the National Coalition on Health Care. October.
15.
RussellL. B.2009. Preventing Chronic Disease: An Important Investment, But Don't Count on Cost Savings. Health Affairs28 (1): 42–45.
16.
SingerN.2010. Better Health, With a Little Help from Our Friends. New York Times September 19.
17.
SoniA.2007. Screening Colonoscopy Among U.S. Noninstitutionalized Adult Population Age 50 and Older, 2005. Statistical Brief μ188. November. Rockville, Md.: Agency for Healthcare Research and Quality.