This study is an initial step in determining the effectiveness of bundling preconception messages on short-term recall in a health communication intervention.
Design.
A six-cell quasi-experiment with control was employed.
Setting.
Mall intercept interviews were conducted in three southern cities.
Intervention.
Six professionally developed brochures with preconception health messages.
Subjects.
687 women who were between 18 and 36 years old and who reported that they planned to be pregnant within the next 5 years
Measures.
Aided and unaided message recall.
Analysis.
Analysis of variance, pair-wise t-tests.
Results.
The results suggest ways to combine health messages in an attempt to maximize the resources that individual programs have for communication.
Conclusion.
Combining messages, up to four, should be considered.
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