JobR.Effective and ineffective use of fear in health promotion campaigns. American Journal of Public Health, 1988; 78:163–167.
2.
LefebvreC.FloraJ.Social marketing and public health intervention. Health Education Quarterly, 1988; 15:299–315.
3.
SuttonS., Fear-arousing communications: A critical examination of theory and research. Social Psychology and Behavioral Medicine. FiserJ., (Ed.). John Wiley, New York, 1982. Pp. 303–337.